Friends of the Earth
The UK's largest grassroots network dedicated to protecting people and planet. Friends of the Earth is a climate justice campaignig organisation that has been active for 50 years.

Midweight graphic designer 2021–current
Graphic design, brand, creative direction, and campaining.

Work upload in progress...

 

The Vavengers

A charity working to end Female Genital Mutilation/Cutting and all other forms of Violence Against Women and Girls.

Roles: Creative director, campaining, copywriting and operations | 2021 – 2024.

Work upload in progress...











TBC...

Insight

mimycri is an established non-profit covering topics of migration and sustainability. How can their communication stand out in these crowded spaces?

Solution

I work closely with the co-founders to expand their brand identity, a visual voice that is echoed in unique content for every new campaign.

Roles

Brand management, visual communication, copywriting, filmmaking & social media
︎Berlin

Introduction

What started as an internship (May – July 2019) has turned into a long-term relationship. Building on mimycri’s already established brand I worked closely with the co-founders to develop more coherent and engaging communication. The visual manifestations are diverse and include: a number of photographic and written pieces [1]; the creation of brand guidelines and development of additional elements [2]; editorial media [3]; and a campaign video sharing the rich story of mimycri products, while calling out IKEA [4].

[2] Brand guidelines, selected pages


[2] Advertising editorial in DUMMY magazine. Translation: ‘RATHER LIVE DISOBEDIENT’
[2] Postcards are included with every mimycri order, available in German & English

[2] I developed the branded icons into animated stickers for the public and our team to interact with
 [4] Film still from mimycri x IKEA

In 2017 Balenciaga released a leather bag that mimicked the design of an IKEA Frakta bag but with a ridiculous pricetag and questionable manufacturing. As is mimycri’s mission, we decided to offer a change of perspective – the mimycri tote bag being the perfect vessel.
    The campaign was initiated by the co-founders but I led every stage of production: copywriting, photography, design, filming and release.
Above Re-interpretation of an IKEA ad



Above mimycri x IKEA campaign video: filming, editing and art direction by me

Insight


Brexit and the rise of nationalism has made it difficult to view the European continent as anything other than divided.

Solution


I co-founded 34minus1, an independent culture magazine showcasing what is happening across Europe. It is a platform to celebrate the positive effect of open borders and cross-cultural collaborations. We have published 2 issues.

Roles


Co-founder
Editor, writer, art director & social media manager

With Alex Grace Hayes

Graphic design


Holly Moxham
George Davison
Will Reuben

Left Issue 2
Right Issue 2


Above Issue 1 The First Word, written by me


Issue #1 celebrated the Erasmus scheme, a European funded programme that supports students working and studying abroad. Following incredibly positive experiences on Erasmus, overshadowed by the constant loom of Brexit, me and five friends lanched 34minus1 to showcase the powerful impact open boarders and collaboration can have on creativity.
    We reached out across the continent and had 40 submissions from 10 countries. This was curated down to 16 students’ work and 3 projects that were similarily working to promote positive collaborations in Europe.

We are now embarking on Issue #2 where we are exploring collectivism, coming Autumn 2020. Visit our Instagram or website to find out more and pre-order our next issue.

Above Issue #01 images art directed & shot by me & Alex Hayes


Impact


Bright Ideas 2020
Social Enterprise – Winner

Stack Podcast 2020

Stack Awards 2019
Student Magazine of the Year – Commendation
Above Issue #1 merchandise

Above Issue #1 launch
Film by Tom Stanners

Insight


Plan A takes publicly available data about our climate, re-organises and communicates it to empower businesses and individuals to take action. Their channels include: social media, articles, events and campaigns.

Solution

Responding to specific briefs or initiating my own, I pursued a range of mediums to create content that is diverse, engaging and surprising in the world of climate data. 


︎Berlin

Roles


Graphic design, content creation, art direction, illustration & animation

Internship
February – May 2019


Durign my time with Plan A I was given a range of responsibilities and became part of the in-house design team. I learnt about communicating complex topics and working within the guidelines of an established brand.
    Plan A’s audience ranges from young, passionate climate activists to corperate business owners. Creating content that excited the former while feeling appropriate for the latter was a welcome challenge.
Above E-waste event branding with supporting content for social media

Accidentally Sustainable was a self-initiated project exploring the sustainable choices we often make accidentally. I researched and designed a map of Berlin (above) that invites anyone to discover the natural wildlife that the city has to offer, as a result encouraging more thought for what they need to protect. I utilised the app Mapstr to offer the same data to our audience online.

A map was chosen because of its familiar format and ability to encourage a sense of adventure in what, to some, might be a well-trodden place. 
Above Misc examples of accidental sustainability


Above To demonstrate accidentally sustainable fashion I photographed a range of looks using only second-hand clothing, each item costing under €15. I then designed editorial spreads in the style of a fashion magazine, accentuating the possibilities that second-hand clothing has.


Above  Easy Biking in Berlin
Finally for cycling I made a film and supporting graphics about safe cycling (click the link above to watch a video of me cycling around Berlin with a camera on my head).

Plan A launched an initiative to create a team of ambassadors (or 'Planetary Hero's' as we branded them). Ambassadors would be given a First Earth Kit, a box of tools that would aid a sustainable lifestyle and encourage them to share it with others.
This booklet (above) was the guide (written by head of content, Nathan) accompanying the box and exemplifies how I expanded the logo (made by designer, Alex) into a unique brand and branded piece of editorial design.